Press Release | 2025–11–27
Former Lifesum CEO Markus Falk Joins Valkiv to Advise on Global B2C Growth
STOCKHOLM – Valkiv is pleased to announce that Markus Falk, former CEO of the global nutrition app Lifesum, has joined the company as a Strategic Advisor. Falk will leverage his extensive experience in scaling consumer-facing technology to guide Valkiv’s growth strategies and B2C market expansion.
Markus Falk is a renowned leader in the tech industry, known for his work in transforming Lifesum from a local startup into a global health and wellness ecosystem with more than 65 million users world wide. His philosophy of putting the user first and leveraging technological shifts to create intuitive digital experiences matches Valkiv’s ambition to improve how people interact with their insurance and assets. Under his guidance, Lifesum successfully integrated personalized data with broad consumer appeal - a strategy he now brings to Valkiv.
"Markus has a rare talent for taking complex systems and turning them into engaging, indispensable consumer products," says Daniel Bramme, Founder and Chair of Valkiv. "His journey with Lifesum, where he successfully navigated the shift to personalized, data-driven services, mirrors what we are doing at Valkiv with asset valuation. His advice on scaling our B2C offering will be instrumental as we introduce Valkiv to millions of potential users who need clarity on their insurance and asset values." - Daniel continues
Falk will advise Valkiv on user acquisition, product market fit, and international expansion strategies, helping the company navigate the critical transition from a promising utility to a daily essential for asset owners worldwide.
About Valkiv
Valkiv is a global platform that combines API and AI-driven asset valuation, with solutions for intelligent risk control and anti-fraud. The platform enables instant, data-backed valuations and insurance optimization for users while strengthening risk assessment and fraud detection for businesses and insurers.
Founded in 2023 in Stockholm, Sweden, Valkiv’s mission is to empower the world through instant, indisputable valuations and proactive fraud prevention.
For more information, please contact:
press@valkiv.se