Privacy Policy

1. Introduction

Valkiv AB ("Valkiv," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website (valkiv.com) and our services, including our AI Valuation Tool, AI Insurance Agent, and Asset Vault (collectively, the "Services"). Valkiv AB is the data controller for the processing of your personal data.

2. Information We Collect

We may collect the following types of personal data:

• Personal Identification Information: Name, email address, phone number, and other contact details you provide when you create an account or contact us.
• Asset Information: Information, descriptions, photographs, and documentation related to your valuable assets (such as watches, vehicles, etc.) that you upload to your "Asset Vault" or submit for valuation.
• Insurance Information: Details about your insurance policies that you provide for analysis by our "AI Insurance Agent."
• Technical Data: IP address, browser type, operating system, and usage data (pages visited, time spent) collected automatically through cookies and similar technologies when you use our Services.
• Communications: Any information you provide when you contact us for support or other inquiries.

3. How We Use Your Information

We use the information we collect for the following purposes and based on the following legal grounds:

• To Provide and Manage Our Services (Legal Basis: Contract):
  • To create and maintain your account.
  • To provide our AI-powered valuations.
  • To store and manage your data in the Asset Vault.
  • To analyze your insurance policies with our AI Insurance Agent.
• To Improve Our Services (Legal Basis: Legitimate Interest):
  • To understand how users interact with our Services.
  • To test new features and improve the accuracy of our AI models. (Note: Personal data used for AI training will be anonymized or pseudonymized where possible).
• To Communicate With You (Legal Basis: Contract & Legitimate Interest):
  • To respond to your inquiries and provide customer support.
  • To send you important service-related notices (e.g., security alerts, changes to our terms).
• For Marketing (Legal Basis: Consent):
  • To send you newsletters, promotional offers, and other information about our Services, only where you have given your explicit consent to receive such communications.

4. How We Share Your Information

We do not sell your personal data. We may share your information with:

• Service Providers: Third-party vendors who provide services on our behalf, such as cloud hosting (e.g., AWS, Google Cloud), database management, and analytics. These providers are contractually bound to protect your data.
• Legal Obligations: If required by law, regulation, or a valid legal process (e.g., a court order or subpoena), we may disclose your information.
• Business Transfers: In connection with a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction.

We will not share your personal asset or insurance information with third-party insurance companies or brokers without your explicit and separate consent.

5. Your Rights Under GDPR

As a user, you have the following rights regarding your personal data:

• The Right to Access: You can request copies of your personal data.
• The Right to Rectification: You can request that we correct any information you believe is inaccurate or incomplete.
• The Right to Erasure ("Right to be Forgotten"): You can request that we erase your personal data, under certain conditions.
• The Right to Restrict Processing: You can request that we restrict the processing of your personal data, under certain conditions.
• The Right to Object to Processing: You can object to our processing of your personal data, under certain conditions.
• The Right to Data Portability: You can request that we transfer the data we have collected to another organization, or directly to you, under certain conditions.

To exercise any of these rights, please contact us at privacy@valkiv.se. You also have the right to lodge a complaint with the Swedish Authority for Privacy Protection (Integritetsskyddsmyndigheten - IMY) or your local data protection authority.

6. Data Security

We implement appropriate technical and organizational measures to protect your personal data from accidental or unlawful destruction, loss, alteration, unauthorized disclosure, or access. This includes encryption, access controls, and regular security assessments.

7. Data Retention

We will only retain your personal data for as long as is necessary to fulfill the purposes for which it was collected, including for the duration your account is active and for any period required to satisfy legal, accounting, or reporting requirements.

8. Cookies

Our website uses cookies to enhance your experience. We use essential cookies for site functionality, performance cookies to understand usage patterns, and marketing cookies with your consent. You can manage cookie preferences through your browser settings.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any significant changes by posting the new policy on this page and updating the "Last Updated" date.